The Founders

ADRIENNE CASS

At the intersection of golf and fashion, there is Adrienne Cass. Passionate about how brands speak to their consumer about golf fashion and committed to helping people make thoughtful decisions about their wardrobe, Adrienne launched TRENDYGOLF.COM to the US market in 2009 and was Managing Director for almost a decade. The most revered online retailer of golf apparel, Adrienne built a platform designed to inspire men and women to be more thoughtful in their golf wardrobes and leveraged her reach via the website to educate brands and golfers alike.

With a dream to do more and propel evolution in the sport, Adrienne sold TRENDYGOLF in 2018 in order to launch The AND Agency. Leading the e-commerce movement in golf pro shops while creating engaging and relevant content, Adrienne's passion and respect for a sport one can dress for remain her driving force. With her appreciation for the diversity in taste, style, and personal preference, Adrienne's brand-agnostic view of fashion in the sport has led her to be considered one of the most authoritative voices in golf fashion, as witnessed in her unique styling of many top athletes and brands and respected editorial voice for media outlets. Today, Adrienne consults on creative strategy, brand development, product design, and fashion trends in the golf world and beyond.

Nicks Ericsson

Nicks Ericsson is a global brand marketing expert and sustainability thought leader with over 20 years’ experience building aspirational and iconic brands in fashion, sports and footwear. He most recently led the marketing strategy that made UGG one of the hottest brands globally where he also launched the brand’s first circular economy program and created a leadership position in regenerative agriculture. Prior to that he launched and built premium fashion brands globally like J.Lindeberg and Justin Timberlake’s William Rast.

Nicks believes understanding how to influence consumer behavior, foster purpose driven communities and create emotional storytelling focused on creativity can be an unlock to accelerate the sustainability movement in the fashion industry.